Current product · example
Everyday rolled oats
$2.60Shopping help for real supermarket aisles
A clearer choice, in the store you’re already in.
Choose your store, scan a packaged product and see what HOPPD can honestly compare — from value to product fit — without handing your decision to a mystery score.
- No account planned for v1
- No advertising or cross-app tracking
- You make the final choice
Illustrative preview Not live product data
Supported NSW store Three separate views. The choice stays yours.
iPhone firstA focused first release
Same storeUseful where you’re shopping
Packaged productsBarcode scan or search
IndependentNot owned by a retailer
What HOPPD compares
One product. Three useful ways to look at it.
HOPPD keeps the comparisons separate so you can weigh up what matters today. A cheaper option is not automatically presented as better in every way.
01 Separate view
Value
Is there a genuinely cheaper, comparable option in this store?
HOPPD checks like-for-like pack and unit value before showing a saving.
02 Separate view
Health / Fit
Is there a better fit for this kind of product?
Only shown for categories where a careful, evidence-backed comparison makes sense.
03 Separate view
Balanced
Is there a useful middle ground between price and fit?
A separate trade-off to consider — never a mystery score or an order to buy.
The simple version
From shelf to sensible context in three steps.
- 1
Choose the store you’re in
Search by name, suburb or postcode. HOPPD’s first exact-store pilot will use supported Coles and Woolworths stores in NSW.
- 2
Scan the barcode or search
Start with a supported packaged product. No photo upload and no location permission are needed for the planned v1 experience.
- 3
Review what can be verified
See the current product and any available same-store Value, Health / Fit or Balanced options. Then make the choice that suits you.
Honest by design
Sometimes the most useful answer is “Cannot Verify.”
If HOPPD cannot confirm enough about the item, exact-store price, availability or comparable options, it stops there. No guessed recommendation. No false confidence.
Cannot Verify
There is not enough reliable information to show this option right now.
No universal health score
Health / Fit is category-specific and can be unavailable or not applicable.
No retailer agenda
HOPPD is independent of Coles, Woolworths and other retailers.
No account or ad profile
The planned v1 keeps your List, History and selected store on your iPhone.
No substitute for the label
Prices and product details change. Always check the shelf and package before buying.
Launch plan
Starting focused. Growing when the information is ready.
HOPPD is being built for everyday Australian shoppers, but exact-store options need dependable product, price and availability information. The first release will start narrower on purpose.
First supported stores
Coles and Woolworths in NSW
Broader Australian catalogue coverage is the goal. Exact-store support will expand only as reliable coverage improves.
Retailer names and logos are shown only to explain planned coverage. HOPPD is independent and is not affiliated with or endorsed by either retailer.Free + optional paid
A useful free version is planned.
The plan is for the free version to provide a useful core shopping experience. An optional paid tier is also planned as HOPPD grows.
- Free version plannedCore product checks should be useful without paying.
- Paid tier plannedOptional additional features, still being worked out.
- No invented priceThe final feature split and pricing will be confirmed before launch.
Now Build and test the iPhone app
First Supported NSW exact-store pilot
Then Expand as trustworthy coverage grows
Straight answers
Good questions. Plain answers.
Can I download HOPPD now?
Not yet. The rebuilt iPhone app is still in development and is not ready for a public App Store release. This website will be updated when that changes.
Will HOPPD be free?
A useful free version is planned. An optional paid tier is also planned for extra features, but the final feature split and price have not been decided yet.
Which shops will HOPPD support?
HOPPD is being built around Coles and Woolworths packaged products. Exact-store prices and options will begin with supported NSW stores, then expand as reliable coverage improves.
Why might HOPPD say “Cannot Verify”?
Because guessing is not helpful. If HOPPD cannot confirm enough about the product, price, availability or comparable options, it will tell you plainly instead of making up an answer.
Does HOPPD give medical or nutrition advice?
No. HOPPD is general shopping decision support. Check the package and shelf information, and speak with an appropriate professional when you need personal health or nutrition advice.
Is HOPPD part of Coles or Woolworths?
No. HOPPD is independent and is not affiliated with or endorsed by Coles or Woolworths. Retailer names and trademarks belong to their respective owners.
Still being built
Made for the weekly shop, not a tech demo.
HOPPD is being tested and refined before public release. Check back here for honest launch updates.